The story of xLL
Everyone has a story, this is mine.
I chose to pursue graphic design in 2015 after originally going to college for computer science. I honestly stumbled upon graphic design due to an advisor asking me ‘my story’, my interests, my goals. That one conversation led me on a path that I had never thought of and was unsure of. Graduating in 2018 I made my first attempts at a career but I was still a bit unsure and unsteady, as most of us are when we step out into the world. Fortunately, during that period there were multiple opportunities provided to me to design. From small jobs for those who wanted to brand their hobby to larger opportunities with local restaurants. Learning their stories, asking questions of why they do the things they do, paying forward the listening ear and assistance that was given to me, the experience I gained gave me direction and helped to build the foundation of what I do.

LaToya Lipscomb
Sole owner - Operator - Designer
LaToya Lipscomb
Owner - Operator - Designer
Our Team
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Jen Harris
Partner
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Jeroen Leeuw
Partner
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Sheryl Bates
Partner
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Our Approach
I am a facilitator of storytelling and who doesn’t love a good story? … especially one with pictures.
What is your story and how can I help you give a visual representation of it? A logo can be an anchor point holding you steady or a compass guiding your way. A website, a boat, with many compartments, taking you on a journey. Where we go from here is up to you.
Tell me your guiding principle or let's mull it over together. I love a good story and I know that you’ve got one.
Us in Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience